Gluten-Free Shopping Spree

March 9, 2010 – Hiller's Markets largest ever Gluten-Free Foods Fair March 20th in Plymouth to showcase vast selection, supply free samples and school shoppers on healthy living.

Hiller’s Markets, Michigan’s premier source for shoppers with celiac disease and related medical conditions, will hold its largest-ever Gluten-Free Foods Fair on March 20 from 11 a.m. to 3 p.m. at Hiller’s Market in Plymouth (15455 Haggerty Road) to educate and enlighten the community about the benefits of embracing a gluten-free lifestyle and the expansive cuisine options available at Hiller’s Markets’ seven stores. This year’s event will feature 24 vendors showcasing savory, sensational-tasting gluten-free fare.

One in 133 Americans have celiac disease, a painful and disabling condition which prevents them from digesting foods containing gluten and other related proteins found in wheat, barley and rye. A passionate advocate for his loyal shoppers, Jim Hiller, CEO of Hiller’s Markets, has made it a top priority to search the globe for the highest quality cuisine options available today in order to provide the largest selection anywhere of healthy, delicious gluten-free products at his stores.

“It has long been my mission to make Hiller’s the place to go for gluten-free shoppers,” says Hiller. “With Hiller’s as their partner, food can once again become their friend. They don’t have to spend hours in the grocery, squinting at labels, uncertain as to whether gluten might be hidden somewhere inside. Not only does Hiller’s sell thousands of gluten-free products, Hiller’s makes it easy to identify good gluten-free food. Our goal is for our customers to be able to once again enjoy all of the foods they had given up.”

One unique feature of Hiller’s Markets Gluten-Free Foods Fair that has excited Celiac disease sufferers is the ability to sample all the gluten-free foods being featured. “The fair is a great way for people to taste a wide variety of menu items before purchasing the products,” says Michelle Fuller, Co-President of Tri-County Celiac Support. “It really saves time and money. ”

“We want our valued customers to also know that Hiller’s Markets will take back a food item if they don’t like it and give them store credit,” explains Lynn Lederman, Director of Community Services at Hiller’s Markets. “We also like to remind our shoppers that they may be able to get a tax deduction or rebates if they are on a gluten-free diet.”

New gluten-free foods are constantly added to Hiller’s Markets’ shelves and all items are clearly labeled in every aisle of its stores. The family-owned chain now carries delicious desserts and sweets made by Rumi’s Passion, and authentic pizzas, chicken strips and Italian entrees made by G.F. Cucina. Both companies are local to Michigan, which Hiller’s Markets is proud to support.