Jim's Blog
A Message From the Helm
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HOLDING FAST

Tuesday, April 21st, 2009

Some communities are borne of faith and others are created around geography. Communities arise around lifestyles and they sprout around causes. A community is a group of people finding familiarity, friendship and a sense of being true to your heart and your soul.

013_hillersmkt_april2009When communities are centered upon ethnic similarity or religious observance, they are places we go home to because it’s where we are automatically accepted. To gain acceptance in some communities, we pay membership fees or follow rules or wear a sort of uniform or flare as proof that we belong, that we speak the same language. And sometimes, a community is ours simply because we say it is, with nothing to show for it and no place to gather.

Hiller’s is as genuine a community as any or all of these , yet we demand no sameness from our members. Individuality and uniqueness are the tickets in our door and the only requirement to remaining a member is the recognition that quality, choice and flavor are absolute rights.

Since 1941, the Hiller name has meant a lot of things. What has endured as our stores have grown, changed, expanded and moved location is the hallmark meaning behind our signs. We are a place where you walk in the door and receive a smile just for showing up. We are a place for living out your choices, for finding flavors to match your preferences, for experiencing journey and destination all in a selection of foods.

In every aisle and department, we lovingly select items for your discovery. Each department is led by an authentic expert, and we go to the source again and again to find exactly what you’re looking for, what we’re looking for, to satisfy needs we didn’t even know were lurking.

012_hillersmkt_april2009We invite you in for special events and write you newsletters of explanation. We offer programs for greater value and band together with like-minded Michigan businesses because it’s the right thing to do. We live where we work. We integrate and meld with our community. We respect the history beneath our foundations. We tell the stories that continue to unfold. And we adapt as circumstances change, we evolve because to do anything else is to ensure certain demise.

At Hiller’s, we enjoy every step of the journey with you, because we are a part of the community. We are a community.

Like my father before me and my sons to come, I believe in the ability to adapt, to make smooth butter out of curdled cream. Times are tough now. We are seemingly in free fall, and the bottom has yet to appear. Yet I know from the histories I’ve read and the ones that I’ve lived that communities that stick together are the ones that survive the worst of storms and the ones who splinter, cease to exist.

When I walk with my Scottish Deerhound Lilly on soft dirt paths, I breathe in the ever-present scent of evergreens. The other day, it occurred to me that their endurance through all seasons is significant and a perfect metaphor for my blog.

But I also recognize the springtime beckoning and the call of Cormorants winging over water. We live in a beautiful place brimming with potential. In our tough times, we are not just defined by one anchor industry; we forget how many different talents live here.

As the poet Carl Sandberg wrote, “The shimmer of lights across a bitter night, the birds singing to their mates in peace, war, peace, hope is an echo, hope ties itself yonder, the spring grass showing itself where least expected…”

Hiller’s is different because we  fervently believe we’re in it together. We aren’t here merely to take; we feel kinship every time you choose to walk through our doors. That’s real; it’s the kind of community that will bring us through these dark times with our souls intact.

(Photos courtesy of Hiller’s customer Madison Christopher www.madisonchristopher.com)

Love Is A Long and Slender Thing

Thursday, April 2nd, 2009

It was thrilling it was so good. The taste – a medley of flavors I already knew but which, when spun together in a soft bite, were new to me – banana, chermoya, vanilla, strawberry. There isn’t much I find that is unobtainium. I’ve been fortunate. I’ve conquered. I’ve achieved. I’ve found success in many measures. I’ve even found love.

img_0105But when my produce buyer Fabrizio Casini walked into my office with a long green scaly plant and flicked off the ripe-as-ever scales with a fork, I had no idea what I was in for.

The first kiss. The anticipation of what comes next. The explosion of flavors and the realization that there is a whole world of which I am not a part.

Soon, my stores will sell monstera deliciosa, a tropical fruit whose peculiar look insists that it must be as delicious as it is weird.

It is not often that I encounter something I’ve never known before in the kingdom of produce. Having faced foes on battlefields and in boardrooms, I am a man steeled for situations, always carrying the hope of peaceful discovery and true exploration but ready to face the worst at a moment’s notice.

This fruit comes from a mundane house plant found in the lobbies of hotels in warm-weather destinations. Its flat smooth green leaves decorate the yards of homes near the Equator. It is not a plant that will garner your attention or even call to you as you walk past.

It takes monstera three years to flower and then another year for its fruit to ripen. The plant creeps toward the rainforest canopy, on a masterful vine that can reach more than 70 feet in length if it is allowed to grow untended.

Long like a cucumber and green as the forest, the fruit is aromatic and sweet, with hints of banana, pineapple, mango. I don’t troll the jungles of Central and South America so it’s not a plant I would encounter on my own – and if I did, I would be unwise to eat it. Before it’s ripe, monstera is as poisonous as the wind from a volcano. The plant contains oxalic acid, which, if ingested, causes painful blistering, immediate irritation, swelling, itching, even loss of voice.

392734728_3c753d3cbfIt takes a full year after flowering for the fruit to ripen. This fact is worthy of repetition. How can a plant be omnipresent and yet pose great danger? Toxic and also luscious?

If you pass a monstera fruit on the street, fallen from its creeping vine, you would not take notice. It is odd-shaped and phallic, green and scaly like a pine cone. When the scales fall away, it is no prettier – it is a secret how tasty its flesh will be upon eating at the absolute right moment, if you can pinpoint when that will be. Otherwise, its sweet gift of flavors remains hidden along the concrete paths of development, a secret pleasure for discovering only at the right time, with enough knowledge and wisdom to endure its inherent dangers.

Of course, you can find it at Hiller’s.

Monstera will be available at Hiller’s at the end of May.