You don’t have to be sexy to be good
February 24th, 2010I’ve written a lot of blogs in the past few years. Some have been provocative, others have been daring, a few like the one about Lilly my beloved Scottish Deerhound have been described as sensitive. One or two have even been viewed by some of my readers as romantic. But the one you are about to read will never be described in any of those ways.
There’s nothing sexy, romantic, daring or provocative about scrip. I mean, the whole thing sounds like something from a ’40s wartime rationing program.
And yet it allows Hiller’s to provide the very lifeblood of more than 300 Detroit-area groups, schools and organizations, a program that lets you raise money for what’s done anyway: grocery shopping.
And I think of the program often. I really do. You see, I believe in this notion that doing good and doing well are not mutually exclusive. I want to be a successful grocer, sure, but I also believe, with the very marrow of my being, that I am not truly successful, not worth a lick of salt, if I am not also helping, if I’m not contributing.
To whom much is given, much is required and while I’m not the world’s most religious guy, I truly believe that.
And I’ve been given. This morning, as every morning, before dawn’s forgiving break, I walked my cherished dogs. I have two: Lilly, my often storied Deerhound and Al, my Doberman. We rambled and rested and rambled and rested, under ice covered trees with owls hooting and deer staring with wary eyes ready to break and run for any or maybe no good reason. Those are the times of my life that belong to me alone and during which my thoughts are best fused with the yin and yang of my daily existence.. Sometimes I mull over my business and how it’s doing. But recently my thoughts have been more focused on how I want to help others and empower them to do the same..
And… I thought of our scrip program. I’m proud of it. It’s what Hiller’s is about. For 17 years we have partnered with hundreds of organizations to raise money just by their supporters doing their weekly grocery shopping. It works like this: schools, religious organizations and groups like ALS of Michigan and Make-A-Wish Foundation, give their participants Hiller’s scrip cards. Money is put on the cards using cash, credit cards or checks, and the customer uses the card, much as one would use a gift card, to pay for purchases.
And here’s the thing: after every activation and reload, from $5 to $1,000, the organization gets a monthly Hiller’s check for 5 percent of that amount. Say you spend $100 at one of our seven stores. The group you represent automatically gets $5. Multiply that by scores of shoppers weekly, and you’re talking serious fundraising. In 2009, Hiller’s charitable partners raised themselves more than $250,000 .
With school budgets slashed to zilch and non-profits reeling, I thought about how our scrip program is needed now more than ever. Take Dee Dworman, a school volunteer who started the program at West Bloomfield’s Pleasant Lake Elementary School nearly a decade ago. Scrip sales are close to $8,000 monthly, paying for things like the school’s literacy library, back-to-school barbecues and family fun nights. “We’ve been able to have so many things at our school that we wouldn’t be able to have without this program,” Dworman said. “That five percent is huge, and this is a year-round program so we’re making money even in the summer, when you still have to shop. It is free, easy and painless fundraising. We’re not selling anything.”
She particularly likes that in 2006 we switched from paper scrip to more-durable, bookkeeping-friendly plastic. Apparently other folk do too, since the program has really taken off. For the last two years, Katherine Murphy has been the coordinator at Our Lady of Victory school in Northville, which uses scrip to, among other things, fund its science program. Some of the revenue even goes toward tuition. ”Oh, gosh. It’s so important,” she said of the program. “It’s comes out to a huge percentage of help for our school.”
I guess its true…this blog about scrip isn’t sexy, but it is damn satisfying to know that we are seeking to do good and to do well at the same time.
For more information or to sign up for the Hiller’s Scrip Program, contact Cindy Perez at (248) 355-2122 or cindy.perez@hillers.com.

Jim's Blog 

A call to my best friend and doctor, Michel, confirmed my conclusions and included some recommendations from him. He put me on some medicine, but he also told me to get more exercise and to cut my sodium.
Look for the little tags with the slash mark through the salt shakers. All of our lives may depend on it
Beirut Bakery salads and hummos have been selling in my stores for a half-year but the people behind the brand are so familiar to me, it’s like I’ve known them all my life.
It helps that the food is fantastic. Melt-in-your-mouth good. Beirut Bakery was established in 1979 in Redford; countless cousins and in-laws come and go, to help with the business, to knead pita dough into something smooth and soothing, and this hard-won business is the thread that runs through everyone’s lives.
“We’re just making good food,” says Catherine Hallis. “We serve only what we eat at home.”
That was the time our nation was reawakening to natural breads, the pre-calcium propionate types that didn’t stay edible for weeks at a time. – It was through those breads we learned about culture and flavor – dark Russian loaves, Italian crusts with soft flesh, French baguettes or my college favorite, Kalacs, a Hungarian sweet bread.
A loaf of Tribeca warmed in the oven is soothing, a comfort at the end of the day or at the beginning. I stumbled upon this gem of a company in my unending quest to find unique products with unparalleled flavors that provide my shoppers experiences they can’t find anywhere else. At Hiller’s, we sell sustaining foods that we can enjoy.
Bread-making is a task that cannot be wholly automated; it requires tending by human eyes and guidance by human hands to reach perfection. It is a reminder that each of us is and will always be necessary.
Lilly is different. Scottish Deerhounds see themselves as far more than a mere servant or even a simple companion as one would expect between a man and his dog. Darling Lilly demands an equality – I’m not sure how – that requires give and take every single day and for some reason, I immediately succumb. Like our morning ritual, established by my dear Deerhound: she wakes me from the bedside whenever she is ready to begin the day by sticking her big snout in my face and licking my face or biting on my ear until I’m roused. And she is not to be denied. If I roll over, she growls and becomes even more petulant.
I have two dogs today – Lilly, my 8-year-old Deerhound and Al, my 6-year-old Doberman. They each are singularities and decidedly dissimilar. I love them both; they are the children who will never leave home to build lives of their own.
Justin is the eldest of my three boys and the most like his late grandfather. My father, Sid Hiller, had his hands in everything. His favorite days were spent in the stores, touching products, positioning muffins into veritable sculptures, adjusting and securing and overseeing until every single item and display met his satisfaction. I see my father in my son – his genuine interest in the details, a visible joy in immersing himself in every step of this company. Justin is as much a part of the process as any other person in the company. As was my father. And so the circle closes.
When I think of sake, I can almost taste bite-size pieces of fresh raw fish and crisp vegetables with just the right amount of wasabi-zing. And it doesn’t hurt that the alcohol content (15-18%) is higher than beer or grape-wine. I sip sake like I’m actually tasting the moments. Clear, sweet, cool, a long swallow to a crisp awakening. For me, drinking good sake approaches perfection.
And in fact, while I almost love all sake the same, as if the different incarnations were individual children of mine, it is the blue bottle from Niigata – Kikusui – that I love most. It’s almost impossible to describe its clarity and hint of sweetness, how it stands apart from the rest just enough to win my heart. The taste is so smooth it instantly becomes part of me and then there is no separation between a sip and a sentiment.
It’s ok to switch from cedar tanks to ceramic-lined or stainless steel holdings. It’s the way the ingredients are generated, especially the koji, that makes such a difference to sake’s ultimate flavor. Traditionally, koji was made by hand in wood-paneled rooms kept warm and humid, and for the best bottles today, I’m thrilled to know that it’s still hand-pressed.
Laura Garelik. She filled my rectangular conference table with gluten-free baked goods – slices of banana and carrot cake, thick fudgy brownies, chocolate chip and sugar cookies, flaky-moist biscuits. In her quiet voice, Laura told us how she began baking and remaking recipes in an effort to find something to satisfy the palate of her courageous husband Phil, who has battled gluten-intolerance for at least 17 years, when he was diagnosed with Celiac Disease 17 years ago this fall.
And somehow, because it was a dream, or maybe a nightmare, or maybe a vision of these times we’re living in, people kept appearing in my boat and each had a small paddle. And though the boat was small, there was always room for more souls onboard. Together, we rowed our way through the storms, through the rising seas, until somehow we came out on dry land and the dark clouds disappeared.
We indicated Michigan products throughout all of our seven stores with little shelf tags featuring a smiling mitten-state icon. And we hosted Michigan food fairs, where we filled stores with as many vendors as we could pack in, all presenting tastes of their locally-created, produced and disseminated products.
When communities are centered upon ethnic similarity or religious observance, they are places we go home to because it’s where we are automatically accepted. To gain acceptance in some communities, we pay membership fees or follow rules or wear a sort of uniform or flare as proof that we belong, that we speak the same language. And sometimes, a community is ours simply because we say it is, with nothing to show for it and no place to gather.
We invite you in for special events and write you newsletters of explanation. We offer programs for greater value and band together with like-minded Michigan businesses because it’s the right thing to do. We live where we work. We integrate and meld with our community. We respect the history beneath our foundations. We tell the stories that continue to unfold. And we adapt as circumstances change, we evolve because to do anything else is to ensure certain demise.