Nutty Ruminations
September 1st, 2010We’re nuts about our customers.
Regular readers of this blog know I like to kid. I’m a hard-working guy who, like you, enjoys a little levity. Not so much for this one. The topic is serious, deadly so, although I come with hope. Food allergies. Any kind is bad, but a hypersensitivity to peanuts, or other nuts, can be particularly miserable, and dangerous.
I knew such allergies existed, of course, and our stores have long carried substitute products. But like a lot of things in life the subject was mostly abstract, until a friend related his experience. It seems his grandson recently boarded a plane and, merely by sitting where someone had eaten peanuts, went straight into shock.
He was rushed off the plane and thank goodness survived, but it was close.
So I was mulling that and the fact that I get lots of e-mails from people telling me their kids are allergic to nuts, both peanuts and tree nuts — pecans, walnuts, almonds and the like. So I decided that we need many more nut-free products in our stores. I’m working hard tracking them down, and educating myself, in turn. Talking to physicians, I’ve learned, for instance, that peanut exposure can occur in multiple ways, including through direct skin contact, which is likely what triggered the grandson’s reaction. I can’t do a lot about that one, except help keep your home allergen free. But I’ve also learned that inhalation of aerosols containing peanuts, like peanut flour and peanut oil cooking spray, can also cause reactions.
I’m committed to bringing you alternatives to this stuff.
Here’s the kind of peanut exposure that’s particularly fascinating to me: cross contact — unintended introduction of nuts into a product, usually the result of food being exposed to peanuts during processing or handling. That’s a tough one, because if I’m allergic and taking every precaution, and become ill anyway through no fault of my own, well that is especially egregious. So, I’m looking for suppliers and manufacturers who have facilities that are totally nut free. I’m that serious this problem.
Here’s a primer: peanut allergy occurs when your immune system mistakenly identifies peanut proteins as something pernicious. No one’s sure why. There is no known cure. And this: although peanuts are a ground nut and a peanut allergy is different from a tree nut allergy, there are parallels. In fact, one-half of adult peanut allergy sufferers, and most kids, also have tree nut allergies. Only about 20 percent of infants with a peanut allergy outgrow it.
Stay with me now: symptoms range from hives and eczema and digestional discomfort to anaphylaxis, a potentially fatal constriction of the airways and swelling of the throat. Peanut allergy is the most common cause of food-related death. So you can see how I’m no riot here, right?
And here’s the thing, the problem’s not getting any better. According to the Food Allergy & Anaphylaxis Network, allergic food reactions, particularly peanut allergies, are on the rise, causing roughly 15,000 emergency room visits annually and about 150 deaths.
But I want to help. Simply put, Hiller’s has a responsibility to offer products to people whose lifestyle limits what they can eat. (We’re already doing that for those with gluten issues, as you know). In the last month alone we’ve added more than 100 peanut-free items, like soy butters and various cereals, depending on where you are in the allergy spectrum. Perhaps you can’t do peanuts, but almonds are okay. I’m telling you, friends, we’re leading this effort. We’re in the vanguard of grocers. And as always it’s because we care.
So we’re planning things like nut-free fairs, where people can learn about allergies and what products are available. There will be tastings and in-store tours, and most importantly, opportunities to talk with you, learn from you, so that I can do my job better. I see this as another chance for me to connect with you, my family of customers. How difficult it must be for a family who has a relative who’s at risk!
I’ve set all this as our goal for this year. I think that underlying it all is a desire to help people who have food restrictions live a lifestyle that’s as close to conventional as possible. Children suffer if they can’t participate in life. I think what we’re doing is one of those things that can make life so much better.
So stay tuned. And spread the word:
Hiller’s is nuts about its customers.

Jim's Blog 

Our Produce Managers call in produce orders early each morning . We, in turn, call our farmers, who have the orders ready by morning when we head out to Eastern Market or Detroit’s Produce Terminal. We like to pay our suppliers on the spot or within a day, unlike most store chains, by the way. And most big-box stores don’t go to Eastern Market or Produce Terminal every single day. They have farmers deliver to a warehouse, where produce goes to stores every 2-3 days. With us, they harvest it today and by tomorrow, it’s at our stores. We’re proud of that. We start in March with flowers, and spices even, and now we have beautiful tomatoes.
I accept all sorts of people, mostly because people intrigue me. I’m intrinsically fond of diversity and to me individuals are like unusual flowers. But let me tell you, even by dog standards, my Lilly is unusual. In the morning she lies in bed and waits breakfast. Nothing particularly different about that; after all, she is of a certain age. But after that she holds forth, and will not be ignored. She prances into a room, takes a chair and when she wants you, get this, she’ll stick a dainty foot in the air, and just hold it there, like she’s summoning you. “She Who Must Be Obeyed” as H Ryder Haggard would say. Right away I’m there, rubbing her aging paw. It’s both a hoot and deadly serious. But utterly endearing.
She’s just brimming with enthusiasm, from when she gets a listing to when she handles a closing. Linda’s rather tiny in stature — about five feet — but she’s like Godzilla when it comes to energy. And she works uncommonly hard. Seventeen-hour days are not uncommon. Her workweeks often stretch to seven days.
They’re a kitchen staple and I eat them every day, just about, these saltwater, kin-to-herrings, named after the spectacular island Sardinia, off the coast of Italy, where they once dwelled in abundance. These days, sardines, also known as pilchards if they’re longer than six inches, are mostly found in the Atlantic, Pacific and Mediterranean; Spain, Portugal, France and Norway are the leading producers. I can remember eating these shimmering beauties in innumerable Japanese restaurants freshly cooked on a Hibachi grill. There’re called Shishamo. Fresh sardines are also pickled and smoked. Worldwide, more than 20 varieties of fish are sold as sardines. I have a passion for all of them. Usually, I buy them canned in water, adding a dab of mustard and perhaps a cracker. Best thing in the world. And they taste good; they’re not just fantastic for you. They also come already in mustard, of course, and in olive and soybean oils and hot sauce or other prepared sauces.
But to each their own. My stores have them all, from the teeny non-pareils to the corn kernel-sized grusas. Whatever the millimeter, I am positively passionate about these dark olive-green gems, and always, always have a jar in the fridge, hardly ever in the cabinet, mind you, because that would connote storage, and who can sleep when there are untouched capers around? They’re meant to be used, these briny little balls, again and again, in all manner of foods, mostly Greek and Sicilian and Southern Italian, from salads and pizzas to meat and pasta dishes. Heck, I’ve even tossed them in eggs. They’re also used in a bunch of classic French and more-modern sauces and dressings, and go well with seafood, too.
Now, he can be really difficult. He knows his own mind. He’s smart. On the trip, we were in some area that so moved me, I suggested that he return as part of his education. His instant response? “I’ll decide what I want to do.” Bam! Right in the mouth. He didn’t mean anything by it; he’s just his own man. A man with supreme self-confidence.
Most mushrooms sold in supermarkets have been commercially grown on farms, except for the most exotic ones like my favorite Matsutaki. Prized for their distinct spicy aroma and anecdotal magic health value, these pricey gems grow naturally under trees — in Japan, the Japanese Red Pine — hidden on the forest floor under fallen leaves. They’re also found in Europe, Asia, parts of California and the Pacific Northwest. We get ours from Oregon, plucked from under Sugar Pines and Douglas-Firs.
Matsutaki Dobin Mushi became the centerpiece of our evening, just the two of us alone. It was one of those times when food became a metaphor between father and son, a vector for sharing and building an adult relationship. We never had our first beer together, instead, we’d go to the restaurant, share the meal and discuss the world through the eyes of a young man, while savoring something that few other Americans even knew of, let alone tasted. It was our secret and a spot-on catalyst for the development of trust between a father and his beloved son.
And yet it allows Hiller’s to provide the very lifeblood of more than 300 Detroit-area groups, schools and organizations, a program that lets you raise money for what’s done anyway: grocery shopping.